How we test
Comparisons on Occono are desk research. These are the five points behind a page, and what it does not claim.
- Desk research, dated. A comparison is written from the vendor’s pricing and help pages, and from public reviews the article links. The article says when those pages were read.
- That is not hands-on testing. We only say the editor built or ran something where the article itself says so. The how-to guides are steps for the reader to follow. They are not a write-up of a test already completed.
- Lowest sensible cost for one person. A free plan you can work on beats a short trial. When a tool we do not earn from is the better fit, the article names it. Kit, Substack, Zapier and Mailchimp already appear that way.
- Partner links stay labelled. Occono earns from Systeme.io, Make and beehiiv. A commission does not change the verdict. The programmes are listed on the affiliate disclosure. The site-wide wording is in the website terms.
- Nothing invented. No reader counts, testimonials, credentials, or scores that did not come from a named public page. Sam Calder is a pen name. If a cited page has changed, write to hello@occono.co.uk and name the guide.