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Concept website case study
Ember & Tide
Communicate atmosphere, food and practical visit information before the reservation.
The commercial problem
Design starts with what the website must fix.
Restaurant sites often look attractive but hide menus, opening times and reservation actions behind decorative layouts.
Key decisions
- Use food and room photography as commercial proof.
- Keep reservation actions prominent.
- Show a useful sample menu rather than vague cuisine language.
- Place opening times and location within the main journey.
Intended outcome
A warm hospitality website that sells the experience and removes friction from deciding when and how to visit.
Explore the build