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Concept website case study
The Salt House
Create desire, establish place and encourage direct booking.
The commercial problem
Design starts with what the website must fix.
Accommodation sites must sell an emotional experience while still answering practical questions about the property, availability and location.
Key decisions
- Let photography carry the first impression.
- Balance atmosphere with clear property facts.
- Keep availability and direct-booking actions visible.
- Use a quieter editorial layout suited to the pace of the brand.
Intended outcome
An atmospheric direct-booking website that makes the stay feel distinctive while keeping the practical booking route easy to find.
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