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Concept website case study
Oddments
Create a memorable shop while keeping product discovery and purchase simple.
The commercial problem
Design starts with what the website must fix.
Small ecommerce brands need personality, but visual playfulness cannot obscure product information, price or the route to basket.
Key decisions
- Use a strong editorial product grid.
- Give maker stories a clear supporting role.
- Keep price and basket actions immediately legible.
- Build a visual language distinct from the service-business sites.
Intended outcome
A playful but usable shop that proves Occono can adapt its visual system to a very different voice and buying journey.
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