← Selected work
Concept website case study
Greyline Projects
Attract better-fit project enquiries and demonstrate delivery capability.
The commercial problem
Design starts with what the website must fix.
Construction websites often present interchangeable service lists without helping clients judge project fit, process or quality.
Key decisions
- Lead with completed work and project scale.
- Separate renovation, extension and new-build routes.
- Explain the delivery process before the enquiry.
- Use restrained typography and architectural imagery.
Intended outcome
A structured, project-led website designed to generate more considered enquiries rather than a high volume of poorly matched leads.
Explore the build