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Concept website case study
Foundry Auto
Build trust quickly and make MOT, service and repair booking straightforward.
The commercial problem
Design starts with what the website must fix.
Garage websites frequently rely on technical lists and price-led promotions, while customers are primarily looking for reassurance, clarity and an easy way to book.
Key decisions
- Use a direct, straight-talking proposition.
- Put registration, work type and preferred day into the first booking step.
- Explain approval before additional work begins.
- Use documentary workshop photography rather than polished dealership imagery.
Intended outcome
A confident garage website that feels approachable, organised and commercially useful without becoming generic or overly corporate.
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